Providing subscribers with lossless audio at no additional cost could potentially move the needle. After the 90-day period, your subscription will auto-renew and you will pay the full monthly price of 11.99 with the option to cancel anytime. Earlier this year, Spotify announced it was also planning to introduce a HiFi tier to its service, although pricing and a launch date are still unknown.Īccording to the most recently reported figures, Amazon Music Unlimited has around 55 million subscribers (as of early 2020), which trails behind Apple Music and Spotify, the latter of which is far ahead of the competition. To receive the benefit of 90 days free of Amazon Music Unlimited, you need to sign-up within 30 days from when you purchased an eligible product. With most music streaming services achieving parity in terms of song selection, it seems the next move is to offer many of these songs in higher quality audio. “When we first launched Amazon Music HD, our goal was to lead the industry be enabling music fans around the world to stream the best quality recording, the way artists intended their music to be heard,” said Steve Boom, VP of Amazon Music, in a statement to TechCrunch.Īmazon’s announcement coincides with Apple unveiling the launch of lossless audio on Apple Music, which will be available to customers in June at no extra cost.
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